www.urbanjourney.com.au / @urban_journey
Urban Journey is a creative studio mainly focusing on designing engaging, relaxing and inspired outdoor spaces. With an aesthetic derived from Wabi Sabi, or the beauty in the imperfect, it employs the use of a lot of organic textures and materials to create spaces that develop character and liveliness….think recycled timber, natural stone walling / flooring and
Bauwerk paint. To allow my clients to fully understand my thoughts for their space, I design entirely in 3D using Sketchup and render where possible.
I also use Photoshop and Illustrator to customise certain colour aspects or generate custom geometric patterns for screens.
How and when did your studio begin?
I’ve been involved in exterior design from around the age of 16 but only really
cemented it formally in the last few years. It actually took a life changing situation before I decided life was too short and took the plunge,
selling up my property and things I just didn’t need to allow myself the freedom to explore the business start up organically.
Who is involved?
I’m a lone wolf!– I like to use an “inflatable team” (a term I borrow from an interview I
heard with Michael Spartalis of eekos) when necessary to bring in other expertise or even just to have another person to throw ideas off.
Where do you find inspiration for studio? Are there any local ones?
Inspiration is literally everywhere, in every day. I try not to get too bogged down with hunting through Pinterest as the tendency might be to become a little too inspired and subconsciously
mimic what you’ve seen. I tend to just try allow time each day to be observant, take in all the necessary details of a project then kind of let the deep parts of my brain come up with a solution…this usually happens when I’m relaxing in the steam room at Beatty Park!
Perth is seen as an emerging city, particularly for creative industries - do you feel like there are more opportunities in WA right now?
I’ve definitely seen a shift in the culture particularly with inner city. At the level of work I do, there’s always plenty of opportunity, it’s just a matter of having the courage to keep exploring and turning over stones to find it. I’m always on the lookout through Instagram for people
locally doing interesting things so I can then meet them offline and start a dialogue which just may lead to some unexpected creative collaboration. I’ve been deliberate in setting myself up as light as possible in terms of overheads so that I’m nimble enough to take
advantage and explore even the craziest opportunities.
What do you think makes working in Western Australia unique?
I’d say our remoteness make it pretty unique and our fantastic weather!
What kind of projects is the studio known for?
Mainly design of outdoor spaces (this includes the look and feel of structures, sculptural
pieces and the softer side in way of planting) but I really throw myself at any creative challenge. Right now, I’m helping interior designers with visual communication of their ideas to clients / their audience (using Sketchup and rendering software), designing some furniture,
doing a bit of logo work, some styling and of course a couple of larger residential outdoor designs. I need lots of diversity to feel like I’m living.
What should we expect to see from the studio in the future?
I want to revisit my home renovation days and so aim to divert some of my time into a reno project sometime in 2018 with the intention of sharing the journey through video and blogs. This allows me to engage with all my passions for design, be the client, set the time frames and have full creative control whilst creating an engaging sanctuary for myself and my fiancé to enjoy (before then finding another home and repeating the process!) I’m also keen to explore an overseas internship (with the right type of design studio, not the sort looking for slave labor) and spend a decent chunk of time involved in that.